Publication:
Behavioral Branding - Markenprofilierung durch persönliche Kommunikation

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crispublication.numberOfPages4
crispublication.publisher.placeSt. Gallen
dc.contributor.authorTomczak, Torsten
dc.contributor.authorHerrmann, Andreas
dc.contributor.authorBrexendorf, Tim
dc.contributor.authorKernstock, Joachim
dc.date.accessioned2023-04-13T15:54:26Z
dc.date.available2023-04-13T15:54:26Z
dc.date.issued2005-12-01
dc.identifier.urihttps://www.alexandria.unisg.ch/handle/20.500.14171/84225
dc.language.isode
dc.publisherThexis
dc.relation.ispartofThexis
dc.subjectCorporate Branding
dc.subjectBrand Management
dc.subjectDienstleistungsmanagement
dc.subjectBehavioral Branding
dc.subjectMarkenführung
dc.subjectMarkenmanagement
dc.subjectCorporate Brand Management
dc.subjectInterne Markenführung
dc.subjectPersönliche Kommunikation
dc.subjectPersönlicher Verkauf
dc.titleBehavioral Branding - Markenprofilierung durch persönliche Kommunikation
dc.typenewspaper article
dspace.entity.typePublication
oaire.citation.endPage31
oaire.citation.issue4
oaire.citation.startPage28
oaire.citation.volume22
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
stgallen.alexandria.publicationId33385
stgallen.divisionICI - Institute for Customer Insight
stgallen.divisionITEM - Institute of Technology Management with Transfer Center for Technology Management (TECTEM)
stgallen.divisionEMBA - Executive MBA
stgallen.hsgclassificationcontribution to scientific community
stgallen.refereedNo
stgallen.subjectbusiness studies

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