Customer Inspiration: Conceptualization, Scale Development, and Validation

Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2017-11
Author(s)
Evanschitzky, Heiner
DOI
Language
English
Keywords
inspiration; scale development; marketing of ideas; shopping behaviour
loyalty
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
Chicago, Ill.
Volume
81
Number
6
Start page
116
End page
131
Official URL
URL
Subject(s)

economics

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
253254
File(s)
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open.access

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171100 Böttger et al_2017_Customer Inspiration.pdf

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230.78 KB

Format

Adobe PDF

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