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Social Network Analysis - Erkenntnisse für die Markenpositionierung

Journal
Marketing Review St.Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2008-06-01
Author(s)
Rudolph, Thomas  
Emrich, Oliver  
Nagengast, Liane  
Oster, Daniel
DOI
10.1007/s11621-008-0101-3
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
25
Number
6
Start page
11
End page
16
Pages
6
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78304
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
49826

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