Social Media
ISBN
978-3-8349-2332-5
Type
book section
Date Issued
2011
Author(s)
Editor(s)
Abstract (De)
In: "Inbound Marketing fördert und nutzt die Initiative des Kunden"
Funding(s)
Language
German
Keywords
Social Media
Inbound Marketing
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Book title
Innovationen im Kundendialog : Reales Kundenverhalten und reales Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
113
End page
116
Pages
4
Subject(s)
Division(s)
Eprints ID
210451