Sex Matters : How Employees' On-Brand Behavior Follows Brand Gender
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2011-02-18
Author(s)
Editor(s)
Srinivasan, Raji
McAlister, Leigh
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 22
Start page
3
End page
4
Event Title
AMA Winter Marketing Educators' Conference 2011
Event Location
Austin, Texas, USA
Event Date
18.-20.02.2011
Subject(s)
Division(s)
Eprints ID
210845