Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality
Type
presentation
Date Issued
2012-05-20
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Event Title
EMAC Doctoral Colloquium. Lissabon.
Subject(s)
Division(s)
Eprints ID
210847