Converging Consumer Preferences Online : The Influence of Community Feedback on Creativity and Satisfaction with Self-Designable Products
ISBN
978-989-732-004-0
Type
conference paper
Date Issued
2012-05-23
Author(s)
Editor(s)
Paulo, Rita
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing to Citizens: Going beyond Customers and Consumers
Publisher
EMAC
Publisher place
Brüssel
Volume
1. Auflage
Event Title
41st European Marketing Academy (EMAC) Annual Conference
Event Location
Lisbon, Portugal
Event Date
23.-26.05.2012
Subject(s)
Eprints ID
211979