Consumer Perception of Brand and Product Gender: An Empirical Investigation of the Effects on Consumer Response and Behavior
Series
Dissertationen / Universität St. Gallen
Type
doctoral thesis
Date Issued
2014
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Number
4248
Start page
148
Subject(s)
Division(s)
Eprints ID
229773