Creating Societal Benefits and Corporate Profits

Some companies are pursuing initiatives that aim to synergistically create value both for the company and society. But these initiatives follow a different development process than traditional corporate products. Based on in-depth case studies of four leading global corporations from different industries (BMW, Nestlé, P&G, and Vanke), the researchers from the Center for Organizational Excellence (CORE) identify distinct organizational solutions and best practices to support such initiatives in different stages of the new business development process.