Value Creation in a Multichannel World: Understanding the Customer Journey
Type
conference paper
Date Issued
2016-03-20
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
-
Event Title
6th Global Innovation and Knowledge Academy Conference (GIKA)
Event Location
Valencia, Spain
Event Date
20.-23.03.2016
Subject(s)
Division(s)
Eprints ID
246508