Lost in Fantasy, or Alive in Reality: The Elution Hypothesis – Balancing Immersion and Emersion in Virtual Realities
Type
conference speech
Date Issued
2017-02-14
Author(s)
Abstract (De)
In this research work we argue, that the interplay of immersion (individual state of being attached to Virtual Reality [VR]), and emersion (individual state of being detached to Physical Reality [PR]) affects the ability in transferring and applying VR experiences in PR, and consequently, the benefits of VR. Specifically, the ‘Elution-Hypothesis’ demonstrates that the level of abstraction in VR transcend the shift from VR to PR, that is revert immersion, and that the level of associations transcend the shift from PR to VR, that is revert emersion, finally affecting the mental separation of VR/PR, and consequently, the benefits of VR.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
Advances in Consumer Psychology
Publisher place
San Francisco, CA, USA
Event Title
Annual Conference of the Society for Consumer Psychology (SCP)
Event Location
San Francisco, CA, USA
Event Date
16. - 18. Februar 2017
Subject(s)
Eprints ID
249622