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  4. Disruption at the Door: A Taxonomy on Subscription Models in Retailing
 
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Disruption at the Door: A Taxonomy on Subscription Models in Retailing

Journal
Marketing Review St. Gallen
ISSN
1865-6544
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2017-09-25
Author(s)
Rudolph, Thomas  
Bischof, Severin Friedrich  
Böttger, Tim  
Weiler, Natalie
Abstract
Subscription models have become a popular new way for consumers to
do their shopping. This paper presents a taxonomy of the three main
archetypes of subscription models and develops a classification scheme
with type-specific features relevant to their successful management.
An implementation framework offers managers a guideline to introduce
subscription models of their own.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Number
5
Start page
18
End page
25
Pages
8
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101947
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Contact Email Address
severinfriedrich.bischof@unisg.ch
Eprints ID
250720
File(s)
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open.access

Name

Rudolph, Bischof, Böttger, & Weiler (2017).pdf

Size

178.99 KB

Format

Adobe PDF

Checksum (MD5)

2318d1d3331d86b85844264e952942f0

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