Measuring the Return on Customer Satisfaction
ISBN
978-3-319-11885-7
Type
conference paper
Date Issued
2000-01-01
Author(s)
Editor(s)
Spotts, Harlan E.
Meadow, H. Lee
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Publisher
Springer
Event Title
Marketing Science Conference
Event Location
Los Angeles
Event Date
22.-25.06.2000
Subject(s)
Division(s)
Eprints ID
2767