Emailing Experts and Novices: Effects of Knowledge, Copy Type and Testimonials on Email Advertising Effectiveness
Type
conference paper
Date Issued
2006-05-20
Author(s)
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
Subject(s)
Division(s)
Eprints ID
35354