Stereotyping and Subtyping Processes in Services Branding
Type
conference paper
Date Issued
2007-05-22
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
EMAC Doctoral Colloquium
Event Location
Reykjavik
Event Date
20.-22.05.2007
Subject(s)
Division(s)
Eprints ID
37745