Interne Markenführung durch Markengeschichten
Journal
Die Betriebswirtschaft
ISSN
0342-7064
Type
journal article
Date Issued
2008-04
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Schäffer-Poeschel
Publisher place
Stuttgart
Volume
2008
Number
4
Start page
418
End page
439
Pages
22
Subject(s)
Eprints ID
40659