Business-to-Business-Marketing: Erfolg mit kleinen Geschäften - Smart Account Management im Business-to-Business-Marketing
Series
Dialogmarkting "revisited"
ISBN
978-3-905819-06-9
Type
book
Date Issued
2008
Author(s)
Bernet, H.
Brenn, T.
Cavin, C.
Dusella, F.
Frommeyer, A.
Grimm, L.
Lis, Beata
Zünd, J.
Zwimpfer, M.
Editor(s)
Language
German
Keywords
Business-to-Business-Marketing
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Institut für Marketing und Handel
Publisher place
St. Gallen
Number
7
Start page
136
Subject(s)
Division(s)
Eprints ID
41364