International key account management in manufactoring companies: An exploratory approach of situative differentiation
Type
conference paper
Date Issued
2007-03-25
Author(s)
Muellner, Markus
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 2nd International Conference on Business Market Management
Event Title
2nd Annual International Conference on Business Market Management 2007
Event Location
Delft, Niederlande
Subject(s)
Division(s)
Eprints ID
45509