Determinanten eines erfolgreichen Behavioral Branding
ISBN
978-3-8349-0634-2
Type
book section
Date Issued
2008
Author(s)
Editor(s)
Language
German
HSG Classification
not classified
Refereed
No
Book title
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Publisher
Gabler
Publisher place
Wiesbaden
Start page
213
End page
236
Pages
24
Subject(s)
Eprints ID
49385