Advertising Brands through Narratives: the Moderating Effekt of Persuasion Motives
Type
conference paper
Date Issued
2008-05-27
Language
English
HSG Classification
not classified
Refereed
No
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
Subject(s)
Eprints ID
49391