Performance Management am Beispiel der Marketingkommunikation : Konzeption - Erfolgsauswirkungen - Determinanten
Type
doctoral thesis
Date Issued
2009
Author(s)
Janz, Simone
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
t.d.
Publisher place
t.d.
Subject(s)
Division(s)
Eprints ID
49467