From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth
Series
Journal of Business Research
ISSN
0148-2963
Type
working paper
Date Issued
2011
Author(s)
Bodderas, Mareike
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Subject(s)
Division(s)
Eprints ID
60689