Business Strategies of Treacy and Wiersema: The Impact of Marketing Capabilities and Product Life Cycle

Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61567-143-4
Type
conference paper
Date Issued
2009-02-20
Author(s)
Erz, Antonia
Editor(s)
Reynolds, K.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators Conference 2009: Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Volume 20
Start page
369
End page
370
Event Title
AMA Winter Marketing Educators' Conference 2009
Event Location
Tampa, FL, USA
Event Date
20.-23.02.2009
URL
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

ES - Executive School...

EMBA - Executive MBA

Eprints ID
60741