Market Orientation, Strategic Flexibility, and Customer Value Creation : A Dyadic Perspective
Type
conference paper
Date Issued
2010-06-01
Author(s)
Language
English
Keywords
Market Orientation
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
The Six Senses: The essentials of marketing
Publisher
EMAC
Publisher place
Brüssel
Event Title
39th European Marketing Academy (EMAC) Annual Conference
Event Location
Copenhagen
Event Date
01.-04.06.2010
Subject(s)
Division(s)
Eprints ID
61602