Touchpoint Management for Sonova AG / Phonak AG

Description	Identification and analysis of existing and new touchpoints that provide value for customers. Two goals: (1) Identify gaps between the provided services and customer needs within the touchpoints that the company is currently offering, and (2) Identify and implement additional touchpoints within the channel system that the company has previously not used but are valuable for customers.
Additional Informations	unspecified
Commencement Date	18 March 2010
Contributors	Schögel, Marcus (Project Manager); Herhausen, Dennis (Project Worker) & Binder, Jochen (Project Worker)
Institute/School	IfM - Institute of Marketing
Completion Date	17 October 2010
Keywords	Touchpoints, Customer buying processes
Methods	End-customer and distribution partner investigations
Funders	External Financing
Partners	Sonova AG / Phonak AG
Principal	Cooperation with Sonova AG / Phonak AG
Id	61129
Project Range	Institute/School
Project Status	completed
Subjects	business studies
Topics	Touchpoint Management
Project Type	consulting project