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Michael Reinhold
Former Member
Title
Dr.
Last Name
Reinhold
First name
Michael
Phone
+41 71 224 2889
Homepage
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1 - 10 of 36
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PublicationPerspektiven für Face-Recognition im Data-Driven-MarketingType: journal articleJournal: Marketing Review St. GallenVolume: 2020Issue: 1
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PublicationHigh-End-Marketing in Hightech und Luxus (Nihil novis sub sole?)Type: journal articleJournal: Marke 41: Das Neue Journal für MarketingIssue: 5
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PublicationGrobe Fehler vermeiden und das Minimum erfüllenType: journal articleJournal: Sales Management ReviewIssue: 6
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PublicationData-driven Intelligence for SME E-Business : A Marketing and Sales PerspectiveRecommendations systems are coveted intelligence systems in e-business that provide benefits such as automated cross- and upselling. However, they were impractical to adopt in SME contexts characterized by scarce transaction data. Based on an SME case study (dayzzi.com), we demonstrate how SME's can overcome three essential barriers to adopt recommendation systems. Large scale simulation and modelling techniques is the key.Type: journal articleJournal: Marketing Review St. GallenVolume: 2014Issue: 4
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PublicationDimensionen der Kundenzufriedenheit an PublikumsmessenType: journal articleJournal: Sales Management ReviewIssue: 4
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PublicationWer das Gold hält, bestimmt die RegelnType: journal articleJournal: Absatzwirtschaft OnlineIssue: 8
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PublicationIndustriegüter im internationalen Vertrieb. Und das Management dazu( 1998)