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Value Co-creation Language
Type
fundamental research project
Start Date
01 September 2016
End Date
30 November 2018
Acronym
ValCoLa
Status
completed
Keywords
Value Co-creation
Service-Dominant Logic
Modeling Language
Service Design
Description
These days we are witness of a philosophical reorientation in rethinking businesses and economies in a way where economies are perceived as service economies following a service-dominant (S-D) logic rather than a traditional goods-dominant (G-D) logic. The cornerstone of this emergent S-D logic of economic exchange is the (co-)creation of value among providers and customers that recognize the value of a service in use rather than in the exchange of goods among economic actors. For example, airlines are no longer buying jet turbines but they buy airtime since they are not interested in owning jet turbines.
Although this shift from a G-D to an S-D logic may seem like a marginal change of pricing models, in fact this paradigm shift has a fundamental impact on the definition and development of products and services, on the underlying processes, on the interaction among economic actors, etc. This shift entails the need to rethink what the key processes are that need to be controlled from a value creation perspective that in turn will and should impact the way of analyzing and modeling economic exchanges.
This is where the proposed research project aims to contribute a value co-creation language (ValCoLa). While process-oriented approaches (based on the traditional G-D logic of economic exchange) are dominant in the existing body of knowledge, ValCoLa aims to establish a value co-creation centered reference language to enable the analysis, modeling, and design of a new generation of information systems i.e., value-aware information systems (VAIS). Since the perception of co-created value in use depends on the given situation/context and since these situations/contexts can change quite rapidly, value co-creation needs to deal with such dynamics. Therefore, the innovation of the ValCoLa project lies not only on the need to integrate the different underlying concepts of value co-creation; but also on dealing with the dynamics of value co-creation processes.
The proposed project contributes a value co-creation reference language, a default notation, a modeling prototype, as well as a number of use cases and case studies applying the developed reference language.
Although this shift from a G-D to an S-D logic may seem like a marginal change of pricing models, in fact this paradigm shift has a fundamental impact on the definition and development of products and services, on the underlying processes, on the interaction among economic actors, etc. This shift entails the need to rethink what the key processes are that need to be controlled from a value creation perspective that in turn will and should impact the way of analyzing and modeling economic exchanges.
This is where the proposed research project aims to contribute a value co-creation language (ValCoLa). While process-oriented approaches (based on the traditional G-D logic of economic exchange) are dominant in the existing body of knowledge, ValCoLa aims to establish a value co-creation centered reference language to enable the analysis, modeling, and design of a new generation of information systems i.e., value-aware information systems (VAIS). Since the perception of co-created value in use depends on the given situation/context and since these situations/contexts can change quite rapidly, value co-creation needs to deal with such dynamics. Therefore, the innovation of the ValCoLa project lies not only on the need to integrate the different underlying concepts of value co-creation; but also on dealing with the dynamics of value co-creation processes.
The proposed project contributes a value co-creation reference language, a default notation, a modeling prototype, as well as a number of use cases and case studies applying the developed reference language.
Leader contributor(s)
Member contributor(s)
Partner(s)
Luxembourg Institute of Science and Technology (LIST)
Funder(s)
Topic(s)
Value Co-creation
Service-Dominant Logic
Modeling Language
Service Design
Method(s)
Design Science Research
Range
HSG Internal
Range (De)
HSG Intern
Division(s)
Eprints ID
245779
Reference Number
200021E-164204
11 results
Now showing
1 - 10 of 11
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PublicationTowards a Language to Support Value Cocreation: An Extension to the ArchiMate Modeling FrameworkValue cocreation is gaining momentum as organizations’ underlying business logic and encompasses tools and techniques for discovering new valuable and necessary artefacts to support inter-organizational and network-centric business activities. To cocreate value, organizations must talk to each other using a clear and easy to use language. In the course of the ValCoLa (Value Cocreation Language) project, we aim at elaborating such language. To that end, in previous work, we developed a value cocreation metamodel based on three dimensions: the nature of the value, the object concerned by the value and the method to cocreate value. In this paper, we first extend ArchiMate to the domain of value cocreation to provide our metamodel with a dedicated modeling language. Second, we illustrate the language with a case study from the financial sector.Type: conference paper
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PublicationCapabilities for Digital Platform Survival: Insights from a Business-to-Business Digital Platform(Association for Information Systems, 2018-12-13)Type: conference paper
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PublicationDigital Infrastructure: A Service-dominant Logic Perspective(Association for Information Systems, 2016)
;Riss, Uwe VolkersOwing to the rapid and unrelenting digitalization of business ecosystems, digital infra-structure—as a new information technology artifact to conceptualize and realize inter-connected information system collectives—has drawn considerable attention in infor-mation systems research. Building on the extant body of knowledge, this study synthe-sizes and integrates existing discourses into a theoretical framework to contribute to the conceptualization of and to prospective theorizations on digital infrastructure. This the-oretical framework follows distinctive assumptions of service-dominant logic to business ecosystems and accounts for socio-technical complexity of digital infrastructure to even-tually derive six theoretical foundations of digital infrastructure. While three foundations (i.e., structural integrity, structural elasticity, and ambidexterity) reflect fundamental bases of digital infrastructure, the other three foundations (i.e., connectivity, generativ-ity, and modularity) reflect underlying mechanisms that cause and shape digital infra-structure’s fundamental bases. These insights represent an overall study’s first step whose next steps and the expected outcomes are also discussed.Type: conference paper -
PublicationSocio-technical Complexity in Digital Platforms: The Revelatory Case of Helix Nebula – The Science Cloud(Springer International Publishing AG, 2018)
;Urbach, NilsRöglinger, Maximilian(a) Situation faced: The digitalization case reported here refers to the digital platform Helix Nebula – The Science Cloud. Early after the go-live in 2014, Helix Nebula aimed to compete with leading digital platforms such as those of Microsoft and Alphabet. To this end, Helix Nebula extended its scale and scope of inter-organizational collaboration toward a digital ecosystem. In effect, four leading European information technology (IT) providers started cooperating with partners over a shared digital platform to deliver cloud services to client organizations. Value-destroying high levels of socio-technical complexity resulted. This complexity increasingly inhibited the digital platform Helix Nebula from thriving and growing. (b) Action taken: Helix Nebula implemented four consecutive and interrelated actions to counteract complexity. First, it modelled its digital ecosystem entailing platform owners, partners, clients, and subcontractors. Sec-ond, it agreed on a shared understanding of socio-technical complexity comprising four constituents: structural organizational, dynamic organizational, structural IT, and dynamic IT complexity. Third, it identified manifestations of these constituents in its digital ecosystem. Fourth, it took according countermeasures to reduce these manifestations. While two countermeasures (orchestration and standardization) reflect the need of maintaining organizational and technological integrity, the other two (autonomization and modularization) reflect the need of maintaining organizational and technological elasticity in digital ecosystems. (c) Results achieved: Helix Nebula has reduced its digital ecosystem’s socio-technical complexity to value-adding levels. This reduction contributed to realizing three interrelated improvements. First, Helix Nebula has scaled more effectively from initially ten partners to currently 40. Second, partly owing to reduced socio-technical complexity, Helix Nebula has improved its efforts in co-creating value through more effectively exchanging, adding, and even synergistically integrating resources. Third, in implementing the countermeasures against socio-technical complexity, Helix Nebula has developed four capabilities for facilitating digital platform permanence. These capabilities deal with the intricacies of digital ecosystems that substantially complicate digital platforms’ state of continued existence. (d) Lessons learned: First, facing considerable challenges in analyzing its evolving digital ecosystem, capturing all dimensions and characteristics of socio-technical complexity in digital platforms proved intricate. In effect, Helix Nebula managers have favored the parsimonious and succinct framework presented in this work conversely. Second, Helix Nebula managers adopt an ambidextrous approach to reducing complexity. That is, successful digital platforms balance (i) top-down, central control imposed by platform owners and (ii) bottom-up, decentral generativity imposed by platform partners, clients, and subcontractors. Third, complexity in digital platforms can pose both good effects (enabling, rewarding, value-adding, required, desirable) and bad effects (constraining, unrewarding, value-destroying, unrequired, undesirable).Type: book section -
PublicationTaxonomy of Digital Platforms: A Platform Architecture Perspective(Thomas Ludwig; Volkmar Pipek (Hrsg.), 2019-02-23)Digital platforms—technical core artefacts augmented by peripheral third-party derivatives—afford organizations to integrate resources in networked business ecosystems. Although digital platforms widely differ in their configurations, digital platforms’ dimensions and characteristics to disentangle different digital platform configurations are under-researched. To bridge this void, we employ Nickerson et al.’s method for taxonomy development to systematically derive a taxonomy of digital platforms. Specifically, we embrace a platform architecture perspective to capture the configuration of digital platform’s components. The resultant taxonomy facilitates a more pronounced understanding and grouping of digital platforms as configurations of certain dimensions and characteristics. Our findings suggest that digital platforms exhibit characteristics on at least four dimensions—namely, infrastructure, core, ecosystem, and service dimensions. Second, through instantiating the taxonomy, we find that digital platforms that exhibit similar characteristics share identical architectural profiles and, therefore, belong to one of three digital platform archetypes—namely, orchestration, amalgamation, and innovation platforms.Type: conference paper
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PublicationDesign Principles for Digital Value Co-creation networks:A Service-dominant Logic PerspectiveInformation systems (IS) increasingly expand actor-to-actor networks beyond their temporal, organizational, and spatial boundaries. In such networks and through digital technology, IS enable distributed economic and social actors to not only exchange but also integrate their resources in materializing value co-creation processes. To account for such IS-enabled value co-creation processes in multi-actor settings, this research gives rise to the phenomenon of digital value co-creation networks (DVNs). In designing DVNs, it is not only necessary to consider underpinning value co-creation processes, but also the characteristics of the business environments in which DVNs evolve. To this end, our study guides the design of DVNs through employing service dominant logic, a theoretical lens that conceptualizes value co-creation as well as business environments. Through an iterative research process, this study derives design requirements and design principles for DVNs, and eventually discusses how these design principles can be illustrated by expository design features for DVNs.Type: journal articleJournal: Electronic Markets
Scopus© Citations 67 -
PublicationDesign Principles for Business-Model-based Management Methods—A Service-dominant Logic Perspective(Springer International Publishing AG, 2017-05-30)
;Riss, Uwe ;Maedche, Alexander ;vom Brocke, JanHevner, AlanExtant research gives rise to the notion of business-model-based management that stresses the pivotal role of the business model concept in organizational management. This role entails a shift in research from predominantly examining business model representation to the use of the business model concept in the design of management methods. In designing respective management methods, managers need to not only account for the business model concept, but also consider the characteristics of the emerging business environments in which business models are devised. To this, our study guides the design of business-model-based management methods through exploiting service-dominant logic, a theoretical lens that conceptualizes the emerging business environment. By means of design science research, this study develops four design principles for business-model-based management methods namely, ecosystem-, technology-, mobilization-, and co-creation-oriented management. This study also articulates the principles' rationale and implications and discusses their contribution in achieving business-model-based management.Type: conference paperJournal: Proceedings of the Twelfth International Conference on Design Science Research in Information Systems and Technology (DESRIST) 2017Volume: 10243Scopus© Citations 18 -
PublicationDesigning Business Models for the Digital Economy(Springer International Publishing, 2016)
;Cigaina, Marco ;Riss, Uwe V. ;Shoshan, Itzhak ;Oswald, GerhardKleinemeier, MichaelScopus© Citations 30 -
PublicationValue Co-creation Ontology—A Service-dominant Logic Perspective(Paul Drews, Burkhardt Funk, Peter Niemeyer und Lin Xie (Hrsg.), 2018-03-09)
;Drews, Paul ;Burkhardt, Funk ;Niemeyer, PeterXie, LinMarketing research apprises scholars in different disciplines of a paradigmatic reorientation from a traditional goods-dominant (G-D) to a service-dominant (S-D) logic. S-D logic re-conceptualizes the notion of economic exchange. The cornerstone of this reorientation is the concept of value co-creation—a collaborative process of reciprocal value creation among various actors. Owing to S-D logic’s significance, information systems (IS) research discusses its prospective implications on core elements of the IS knowledge base. However, an equivocal understanding of value co-creation’s foundations, semantics, and use emphasizes its underlying theoretical ambiguity in IS and marketing research. Through employing Methontology, a well-structured methodology to build ontologies, we develop a value co-creation ontology for IS from an S-D logic perspective. The developed ontology not only offers a multidisciplinary glossary of value co-creation’s constituent concepts, but also thoroughly depicts their relationships. The resultant ontology represents a first step toward reflecting S-D logic in IS analysis and design.Type: conference paperDOI: March 6-8 2018