Options
Samuel Heer
Title
Dr.
Last Name
Heer
First name
Samuel
Email
samuel.heer@unisg.ch
ORCID
Phone
+41 71 224 25 46
Now showing
1 - 9 of 9
-
PublicationDifferent native languages as proxy for cultural differences in travel behaviour: Insights from multilingual SwitzerlandPurpose - Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap by investigating differences in travel behaviour between language groups within one country: Switzerland. By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including travel motivation, choice of destination, choice of type of accommodation, duration of trip and travel expenses. Design/methodology/approach - The study is based on data from one of the most comprehensive outbound travel behaviour survey: Travel Market Switzerland. Findings - By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including choice of destination, choice of type of accommodation, duration of trip and travel expenses. Originality/value - Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap.Type: journal articleJournal: International Journal of Culture, Tourism and Hospitality ResearchVolume: 8Issue: 2
-
PublicationAn Introduction to Management Studies – Based on the St.Gallen Management ModelFollowing the tradition of the St.Gallen management models, this texbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models.Type: bookVolume: 1st EditionIssue: 5656
-
PublicationType: bookVolume: 1. AuflageIssue: 5650
-
PublicationTemporal Reframing von Preisen bei persönlichen Dienstleistungen: Eine empirische Untersuchung am Beispiel von Bergbahnen und Öffentlichem Verkehr( 2018)The price is one of the most important attributes when it comes to a buying decision. Hence price has a great impact on transaction evaluation and purchase intention. Since customers prefer products with a subjectively attractive price, it is important for the supplier to present the price as attractive as possible. Therefore, it is unavoidable to look into possible price communication strategies in competitive markets such as the tourism and public transport sector. The strategy of Temporal Reframing divides the total price of the product in communication into small, ongoing cost units while the physical payment remains unchanged. Although this price communication strategy has been applied in practice since the 1980s, researcher have not yet fully investigated the conditions under which this strategy can be used successfully. The present study, therefore, examines the effect of Temporal Reframing in two specific contexts (mountain railways and public transport) with regard to the conditions under which the strategy is particularly effective. In order to answer this research question, two experimental studies were conducted in which the effect of the strategy and several moderating variables are investigated. In particular, situational characteristics of the payment situation, as well as the sociodemographic and psychographic characteristics of the consumers are considered as moderators. It was found that Temporal Reframing has a negative effect on the purchase intention in the context of public transport, whereas in the mountain railway context no significant effect could be detected. Through the moderation analysis, however, recommendations could be made about the conditions under which the Temporal Reframing can be used successfully in these two contexts. For example, the strategy can be used successfully with people with a small budget for the specific activity, low frequency of use, or negative attitude towards the activity, the product, or the provider.
-
-
PublicationType: monograph
-
PublicationSynchronous or Asynchronous Online TeachingPrevious discussions on synchronous or asynchronous teaching focused on technical and didactical aspects. But the decision on online teaching formats is also highly relevant to a school’s strategy. Thomas Bieger and Samuel Heer explore its impacts on long term value for students, resource planning, and in the end the positioning of the school in the academic value chainType: newspaper articleJournal: Synchronous or Asynchronous Online TeachingVolume: 15
-
PublicationType: newspaper articleJournal: IMpactsIssue: 09
-
PublicationMögliche Ansätze für Bergbahnen, kalte in warme Betten zu transormieren(IMP Institut für Systemisches Management und Public Governance, 2012-12-01)Type: newspaper articleJournal: IMPactsVolume: 2012Issue: 04