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Beatrice Petrovich
Former Member
Title
Dr.
Last Name
Petrovich
First name
Beatrice
Email
beatrice.petrovich@unisg.ch
Phone
+41 71 224 2591
Now showing
1 - 9 of 9
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PublicationIs perceived climate friendliness driving EV adoption? Exploring consumer knowledge at different stages of the vehicle purchasing process(International Association for Energy Economics, 2022-07-01)Motz, AlessandraType: journal articleJournal: IAEE Energy Forum
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PublicationSolar sharing economy or "my home is my power plant"? Profiling collective and individual solar prosumers in Southern SwitzerlandIncreasingly energy policies aim to bring the consumers to the centre of the energy transition. One popular approach is for homeowners and renters in single- and multi-family houses to become solar prosumers. A consumer survey in Switzerland sheds light on the early movers leading the shift towards decentralised energy production.Type: journal articleJournal: IAEE Energy ForumIssue: Q2 2022
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PublicationThe price of risk in residential solar investmentsHouseholds are key actors in decarbonizing our economy, especially when it comes to investments in a decentralized energy system, such as solar photovoltaics (PV). The phasing-out of feed-in tariffs, and unexpected policy changes in the wake of an increasingly polarized climate debate, require residential PV investors to bear new risks. Conducting a discrete choice experiment coupled with a randomized informational treatment among potential residential solar investors in Switzerland, we test whether policy and market risks deter households from investing in solar. We find that salient policy risk reduces households' intention to invest in solar, especially for risk-averse individuals. Conversely, households seem less sensitive to market risk: residential solar investors accept volatile revenues, as long as a price floor for excess electricity sold to the grid is guaranteed. Our study suggests that keeping perceived policy uncertainty low is more important for residential solar investors than fully hedging against electricity market risk.Type: journal articleJournal: Ecological EconomicsVolume: 180Issue: 106856
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PublicationBeauty and the budget: A segmentation of residential solar adoptersThe transition to renewable energy supply of buildings, especially distributed solar power, is a key element of climate change mitigation. As the policy landscape is shifting and financial incentives for renewables are increasingly phased out, a nuanced understanding of homeowners' intention to install solar panels is key for reaching a broad market appeal. By analysing a dataset of 408 Swiss homeowners' stated preferences in the context of building retrofits, this paper identifies two key segments of likely solar adopters, including a premium segment preferring coloured and building integrated solar modules, and a value segment with more price-sensitive customers. Differences between likely adopters and likely non-adopters, as well as between two distinct segments of likely adopters, are investigated along sociodemographic, psychographic, and social aspects. Our analysis shows that aesthetic aspects of solar panels are key for expanding the customer base, and that likely adopters are more likely than likely non-adopters to be surrounded by neighbours, friends, and relatives who have already installed solar panels. Our results also reveal that the premium segment cares more about aesthetic aspects in general purchasing decisions and shows higher ecological concern than the value segment.Type: journal articleJournal: Ecological EconomicsVolume: 164Issue: 106353
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PublicationPetrovich, B., Hille, S., Wüstenhagen, R. Beauty and the Budget: homeowners’ motives for adopting solar panels in a post-grid parity world. Manuscript accepted and presented at 6th World Congress of Environmental and Resource Economists (June 2018). http://fleximeets.com/wcere2018/?p=programme.( 2018-06-25)Buildings account for 32% of global final energy use and are a major contributor to greenhouse gas emissions. Therefore, the transition to renewable energy supply of buildings, especially distributed solar power, is a key element of climate change mitigation. As the policy landscape is shifting and financial incentives for renewables are increasingly phased out, a nuanced understanding of homeowners’ intention to install solar panels is key for reaching a broad market appeal. By analyzing a dataset of 408 Swiss homeowners’ stated preferences in the context of building retrofits, this paper identifies two key segments of likely solar adopters, including a premium segment featuring higher willingness to pay for coloured and building integrated solar modules, and a value segment with more price-sensitive customers. Differences between likely adopters and likely non-adopters, as well as between two distinct segments of likely adopters, are investigated along sociodemographic, psychographic and social aspects. Our analysis shows that aesthetic aspects of solar panels are key for expanding the customer base, and that likely adopters are more likely to be surrounded by neighbors, friends and relatives who have already installed solar panels than likely non adopters. The results also reveal that the premium segment cares more about aesthetic aspects in general purchasing decisions and shows higher ecological concern than the value segment.Type: conference paper
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PublicationEuropeanization of the Swiss Energy System(Dike Verlag, 2020)Type: bookVolume: 13
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PublicationThe Common Impact Model: a standardized methodology for community acceptance of decarbonized multivector local energy systems(ECOCITY BUILDERS, 2022-02-23)
;Murphy, Bonnie ;Mikkelsen, ThomasKuivalainen, MinnaType: book sectionJournal: Ecocity World Summit 2021 Proceedings -
PublicationSchweizer Energiepolitik zwischen Bund, Kantonen und Gemeinden: Zentralisieren, dezentralisieren oder koordinieren?(SCCER CREST, 2019-02)
;Abegg, Andreas ;Bornemann, Basil ;Braunreiter, Lukas ;Burger, Paul ;Dörig, Leonie ;Ejderyan, Olivier ;Heselhaus, Sebastian ;Opitz, Christian ;Schillig, Ivo ;Schreiber, MarkusSohre, AnnikaType: discussion paperIssue: 7 -
PublicationDeterminants of households’ decisions to invest in residential solar photovoltaic systems and implications for policyBy investing in a solar photovoltaic (PV) system for their house, households can provide an important contribution to decarbonise our economy. As traditional financial incentives for renewables are being phased out, a nuanced understanding of private individuals’ intention to adopt solar systems is key to accelerating the market uptake of this technology. This dissertation sheds light on increasingly relevant but still underexplored drivers of residential solar investments. It includes three empirical studies based on two discrete choice experiment surveys answered by Swiss homeowners. The first study investigates to what extent aesthetic features of solar systems impact homeowners’ willingness to adopt solar. It identifies a premium and a value segment of likely solar adopters with distinct preferences for product aesthetic features and different price sensitivity. The second study investigates the impact of perceived investment risk on households’ solar investment decisions. It suggests that the risk connected to policy uncertainty negatively affects their willingness to invest in solar, whereas households are rather insensitive to market risk. The third study investigates the role of self-consumption (or energy “prosumption”), by assessing how much potential residential solar adopters are willing to pay for increasing their energy autonomy, and why. It shows that homeowners interested in solar are willing to pay a substantial premium to generate their own power, even when this does not financially pay off, and no matter how environmentally friendly grid electricity is. The studies suggest three factors that could accelerate the deployment of residential solar systems: product differentiation that caters for both premium and value solar customers, low perceived policy uncertainty on incentive schemes, an increase in the degree of energy autonomy allowed by solar systems and in the salience of this product feature in the purchase process.Type: doctoral thesis