Profile Page Dr. Fabienne Bünzli

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Name Fabienne Bünzli
Title Dr.
Institute/School MCM -Institute for Media and Communication Management
Email address
Main Focuses Strategische Kommunikation, Managementkommunikation, visuelle Kommunikation, Public Relations, Strategie-Implementierung, Non-Profit-Organisationen, Statistik, Datenkommunikation, Forschungsmethodik

Latest Additions (all)

  1. Item Bünzli, Fabienne & Alizadeh Afrouzi, Omid: Visual Relationship-Building on Facebook: The Effects of Vertical Camera Angle and Horizontal Camera Angle on User Engagement. [Conference or Workshop Item] [img]
  2. Item Bünzli, Fabienne; Eppler, Martin; Stanoevska-Slabeva, Katarina & Hofer, Alena (2022) Expressing Demands or Offers: How to Promote Volunteering Using Visual and Verbal Appeals. International Journal of Business Communication, 1-22. ISSN 2329-4884 [img]
  3. Item Eppler, Martin & Bünzli, Fabienne : How to Talk About Data - Build your Data Fluency. London : Financial Times Publishing, 2022,
  4. Item Bünzli, Fabienne; Li, Yuwei; Dillard, James P. & Eppler, Martin (2022) When Visual Communication Backfires: Psychological Reactance to Visual Imagery. Under review at Human Communication Research, [img]
  5. Item Bünzli, Fabienne & Dillard, James Price (2022) The persuasive effects of verbal anchoring and visual complexity. Journal of Visual Literacy, 1-19. [img]
  6. Item Bünzli, Fabienne: Persuasion in Public Communication Campaigns: Towards a More Nuanced Perspective on Message Strategies. Thesis, 2021. [img]
  7. Item Bünzli, Fabienne; Stanoevska, Katarina; Eppler, Martin & Hofer, Alena: Expressing demands or offers: How to promote volunteering using visual and verbal appeals. 2021. - Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA). - Atlanta, USA. [img]
  8. Item Bünzli, Fabienne (2021) Improving the effectiveness of prosocial advertising campaigns: Message strategies to increase support from less empathic individuals. Journal of Philanthropy and Marketing, 1-11.
  9. Item Bünzli, Fabienne & Dillard, James P.: The persuasive effects of verbal anchoring and visual complexity. 2021. - Annual Conference of the Association for Business Communication (ABC). - Tampa, USA. [img]
  10. Item Bünzli, Fabienne: Empathic Concern and Its Influence on the Persuasive Effects of Message Framing and Evidence Type. 2020. - Annual Conference of the International Communication Association (ICA). - Gold Coast, Australia.