Profile Page Dr. Daniel Rudolf Dietrich

Profile Picture
Name Daniel Rudolf Dietrich
Title Dr.
Institute/School ICI - Institute for Customer Insight, University of St.Gallen, SEPS - School of Economics and Political Science, ICI - Institute for Customer Insight
Address IMO-HSG
Büro: 32-201
Bahnhofstrasse 8
9000 St. Gallen
Email address
Phone +41 71 224 21 36

Latest Additions (all)

  1. Item Dietrich, Daniel Rudolf & Russell, Cristel: Brands as Essentially Contested Concepts. [Conference or Workshop Item] [img]
  2. Item Dietrich, Daniel & Russell, Cristel Antonia (2021) A Framework of Brand Contestation: Toward Brand Antifragility. Journal of Consumer Research, 48 (4). 682-708.
  3. Item Dietrich, Daniel: Contested Brands : how Antagonistic Market Actors Disrupt Brand Meanings. Thesis, 2020. [img]
  4. Project Scharfenberger, Dr. Philipp; Herrmann, Prof. Dr. Andreas; Dietrich, Dr. Daniel Rudolf; Hügler, Master of Beatrice Karla Sophie & Hohenreuther, Michael (2020) The Future of Premium Mobility - Expert and Consumer Insights [applied research project] Official URL .
  5. Item Gollnhofer, Johanna Franziska & Dietrich, Daniel: Consumers’ Brand Experiences When Using Voice Interfaces. 2019. - Consumer Culture Theory Conference 2019. - Montréal, Canada. [img]
  6. Item Schüller, Sophie & Dietrich, Daniel: Rebranding of Retail Stores. 2018. - International Conference on Marketing and Design (ICMD). - Faro, Portugal.
  7. Item Dietrich, Daniel: Psychological Ownership and the Emergence of Unintended Brand Meanings. 2018. - Global Marketing Conference 2018. - Tokio, Japan. [img]
  8. Item Dietrich, Daniel: Consumer Practices of «Brand Meaning Contestation». [Conference or Workshop Item] [img]
  9. Item Schüller, Sophie; Dietrich, Daniel & Spielmann, Lorenz (2018) The Future Role of Physical Touchpoints in Luxury Retailing. Marketing Review St. Gallen, 35 (6). ISSN 1865-6544 [img]
  10. Item Dietrich, Daniel: Brand Disruption: Decoding the Contingency of Clashing Stakeholders. [Conference or Workshop Item] [img]