Embedded Design Thinking in Organizations: A Literature Review

Organizations are forced to think about different approaches to gain a competitive advantage Design Thinking addresses the complex environment companies are facing nowadays adequately and therefore has received serious attention from practitioners as well as scholars alike. In comparison to the discourse about design thinking from a designer's point of view, is the managerial discourse about the embedding of Design Thinking still limited. This scant academic foundation is also linked to the fact that a few basic questions remain unanswered, such as what is meant by embedding design thinking in corporations. Therefore the state-of-the-art that remains to be identified. This gap in the literature has provided the opportunity to present this literature review. To foster academic groundedness, the method used to identify, present and analyze the relevant literature is based anestablished literature review approach. The literature review presented here closes with recommendations for future research.