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Airport loyalty programs

ISBN
978-1-5108-1041-9
Type
conference paper
Date Issued
2015-07-02
Author(s)
Maurer, Thalissa
Wittmer, Andreas  
Abstract
Airports are operating in two sided markets. On one side are the airlines, which airports fight for in a competitive market. On the other side are passengers within the catchment area of the airports. Furthermore, there are transfer travelers, which choose their itinerary partly based on the attractiveness and efficiency of transfer airports. Hence, airports aim at being an attractive place for travelers and by this for airlines. For increasing competitiveness, especially secondary airports, but partly also primary hubs have established customer loyalty programs. The aim of this paper is to compare several of such programs, which European Airports offer. A passenger survey provides a ranking of service attributes, which are attractive for travelers as benefits from airport loyalty programs.
The results of the study provide indications for secondary airports in Europe, which consider their competitiveness by introducing an airport loyalty program.
Language
English
Keywords
Airports
Loyalty Programs
Airport Loyalty
HSG Classification
contribution to scientific community
Refereed
No
Book title
19th Air Transport Research Society World Conference 2015
Publisher
Air Transport Research Society ( ATRS )
Event Title
19th Air Transport Research Society (ATRS) World Conference
Event Location
Singapore
Event Date
02.-05.07.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106201
Subject(s)

business studies

Division(s)

University of St.Gall...

Eprints ID
243852
File(s)
Loading...
Thumbnail Image

open.access

Name

122_Wittmer_Maurer_v2.pdf

Size

295.15 KB

Format

Adobe PDF

Checksum (MD5)

7d0d96ae3c06fbc7579f10e6fa80c7fc

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