The social Influence of Brand Community: Evidence from European Car Clubs
Journal
Journal of Marketing
ISSN
0022-2429
Type
journal article
Date Issued
2005
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Volume
69
Number
3
Start page
19
End page
34
Pages
16
Subject(s)
Division(s)
Eprints ID
31149