An integrated concept of financing hallmark sport events

This paper examines the financial aspect of hallmark sport events. It describes the financial requirements and the sources of income. Thereby an integrated concept of financing hallmark sport events has been developed which allows to compare those events independently to situational differentiation. On the basis of literature research the first part shows the mechanisms of action of the event management, the financial requirements and the sources of income. The second part points out the three dimensions of the classification model and the third part illustrates the implications of the model through the case study of the Engadin Ski Marathon 2001 and the FIS Alpine World Ski Championships in St. Moritz 2003. The paper concludes with the three major influences on an integrated model and some points for further research.