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Die Babyboomer verändern den "Silver Market"
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Die Babyboomer verändern den "Silver Market"
Journal
IO New Management
ISSN
0019-9281
Type
newspaper article
Date Issued
2005-10-01
Author(s)
Gassmann, Oliver
Keupp, Marcus Matthias
Language
German
Keywords
Demographische Entwicklung
Marktstrategie
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Schweiz
Publisher place
Zürich
Volume
74
Number
9
Start page
28
End page
31
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/84387
Subject(s)
business studies
Division(s)
ITEM - Institute of T...
Eprints ID
20973
File(s)
05_io_babyboomer.pdf (185.52 KB)