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Sex Matters : How Employees' On-Brand Behavior Follows Brand Gender
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Sex Matters : How Employees' On-Brand Behavior Follows Brand Gender
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2011-02-18
Author(s)
Lieven, Theo
Landwehr, Jan R.
van Tilburg, Miriam
Editor(s)
Srinivasan, Raji
McAlister, Leigh
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
New York
Volume
Volume 22
Start page
3
End page
4
Event Title
AMA Winter Marketing Educators' Conference 2011
Event Location
Austin, Texas, USA
Event Date
18.-20.02.2011
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/94489
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
210845