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Customer-Centric Leadership : The Rise of the Customer General Manager
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Customer-Centric Leadership : The Rise of the Customer General Manager
Type
conference paper
Date Issued
2012-04-27
Author(s)
Senn, Christoph
Thoma, Axel Michael
Yip, George S.
Language
English
Keywords
Customer General Manager
Value Creation
Risk Management
Strategic Customers
HSG Classification
contribution to practical use / society
Refereed
Yes
Publisher
-
Start page
-
Event Title
ESMT/ISBM: Bringing Technology to Market
Event Location
Berlin
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91733
Subject(s)
business studies
Division(s)
FIM - Research Instit...
Eprints ID
211790