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To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
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To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2010-07
Author(s)
Leszczyc, Peter Popkowski
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
American Marketing Association
Publisher place
Chicago
Volume
74
Number
4
Start page
110
End page
124
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96243
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220729