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Personalized Product Presentation: The Influence of Electronic Recommendation Agents on Consumer Choice
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Personalized Product Presentation: The Influence of Electronic Recommendation Agents on Consumer Choice
Series
The Penn State eBusiness Research Center
ISBN
978-1-4120-1121-1
Type
book section
Date Issued
2003
Author(s)
Häubl, Gerald
Murray, Kyle
Trifts, Valerie
Editor(s)
Rangaswamy, Arvind
Pal, Nirmal
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
The power of one : gaining business value from personalization technologies
Publisher
Trafford
Publisher place
Victoria, B.C., Canada
Start page
144
End page
163
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/70334
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
220753