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Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In
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Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In
ISBN
978-989-732-004-0
Type
conference paper
Date Issued
2012-05-22
Author(s)
Binder, Jochen
Herhausen, Dennis
Pernet, Nicolas
Schögel, Marcus
Editor(s)
Paulo, Rita
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Marketing to Citizens : Going beyond Customers and Consumers
Publisher
ISCTE Business School
Publisher place
Lisbon
Start page
7
Event Title
41st Annual Conference European Marketing Academy (EMAC)
Event Location
Lisbon, Portugal
Event Date
22.-25.05.2012
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/91622
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
221614