Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels

Item Type Conference or Workshop Item (Paper)
Abstract
Authors Binder, Jochen; Herhausen, Dennis & Schögel, Marcus
Editors Burroughs, J.
Journal or Publication Title AMA Educators Proceedings
Language English
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 15 February 2013
Publisher American Marketing Association
Place of Publication New York
Volume Volume 24
Page Range 296-297
Title of Book Challenging the Bounds of Marketing Thought
Event Title American Marketing Association Winter Educators' Conference 2013
Event Location Las Vegas, USA
Event Dates 15.-17.02.2013
ISSN 1054-0806
ISBN 978-1-62748-887-7
Depositing User Prof. Dr. Dennis Herhausen
Date Deposited 21 Mar 2013 15:16
Last Modified 02 Feb 2018 09:31
URI: https://www.alexandria.unisg.ch/publications/221615

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Binder, Jochen; Herhausen, Dennis & Schögel, Marcus: Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels. 2013. - American Marketing Association Winter Educators' Conference 2013. - Las Vegas, USA.

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https://www.alexandria.unisg.ch/id/eprint/221615
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