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Business Model Innovation : Leveraging existing logics for future opportunities
Type
conference paper
Date Issued
2013-06-26
Author(s)
Abstract
In recent years business model innovations have raised much attention among both researchers and practitioners. Nevertheless, they are still poorly understood compared to other types of innovations. Thus, the innovation process is imperfectly supported and best practices are rarely used. While companies very often include knowledge about existing solutions systematically into the innovation process for products, services or processes, they are not on the same level when it comes to business model innovations. The systematic usage of knowledge about existing business models seems to be key for an effective and efficient innovation process. Even though business models are very specific on a company level, they can be aggregated to archetypes that allow for a general categorization of all types of business models. Based on literature review and an empirical analysis of a 29 firms we develop a framework for business model archetypes and discuss this framework in the context of the innovation process. We argue that the framework of business model archetypes can be used in the early stages of the innovation process and can contribute to better results in particular in the ideation phase.
Language
English
Keywords
business model
business model innovation
innovation management
business logic
business model patterns
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Skills for Future Innovation
Publisher
Research and Development Management
Publisher place
Manchester, UK
Start page
33
Event Title
R&D Management Conference (RADMA) 2013
Event Location
Manchester, UK
Event Date
26.-28.06.2013
Subject(s)
Division(s)
Eprints ID
224307