Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies

Item Type Journal paper
Abstract

This paper aims to uncover the normative assumptions that guide language
studies in international business. Relying on sociolinguistics and cosmopolitan
theory, we point to the possibility of conceiving language as a social practice
rather than a discrete entity, and understanding globalization as the entanglement
between universality and particularity rather than treating these two
notions separately. Combining these linguistic and global assumptions, we arrive
at three different research approaches to study linguistic performances in global
work settings: monological lingua franca, monological multilingualism and
multilingual franca. As the latter approach is unexplored, we develop the third
option which underlines a human-centered multilingualism that conceives
language as a social activity in which speakers mobilize multiple linguistic
resources to express voice. The advantages of such an approach are its ability to
capture the complexities of contemporary global life and its emphasis on a new
understanding of multilingualism and diversity that truly goes beyond any
kind of monolingualism. In terms of practice implications, a multilingual franca
approach provides space for emancipatory politics through allowing mixed
language use.

Authors Janssens, Maddy & Steyaert, Chris
Journal or Publication Title Journal of International Business Studies
Language English
Keywords language; globalization; sociolinguistics; cosmopolitanism; multilingualism; lingua franca
Subjects other research area
Institute/School ?? SoM LS CS ??
OPSY - Research Institute for Organizational Psychology
HSG Classification contribution to scientific community
Refereed Yes
Date 13 March 2014
Publisher Palgrave Macmillan
Place of Publication Basingstoke
Volume 2014
Number 45
Page Range 623-639
Number of Pages 17
ISSN 0047-2506
ISSN-Digital 1478-6990
Publisher DOI 10.1057/jibs.2014.9
Depositing User Prof. PhD Chris Steyaert
Date Deposited 25 Mar 2014 15:34
Last Modified 20 Feb 2018 01:21
URI: https://www.alexandria.unisg.ch/publications/230554

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Citation

Janssens, Maddy & Steyaert, Chris (2014) Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies. Journal of International Business Studies, 2014 (45). 623-639. ISSN 0047-2506

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https://www.alexandria.unisg.ch/id/eprint/230554
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