Item Type |
Law Paper
(adjunction review)
|
Abstract |
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competi- tors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model. |
Authors |
Fähling, Jens; Köbler, Felix; Leimeister, Jan Marco & Krcmar, Helmut |
Research Team |
IWI6 |
Journal or Publication Title |
Journal of Information Technology Teaching Cases |
Language |
English |
Keywords |
technology-driven organizational change (technochange); IT project management; product-service systems (PSS); customer-centric business model; teaching case, CCC |
Subjects |
information management |
HSG Classification |
contribution to scientific community |
Refereed |
Yes |
Date |
May 2014 |
Publisher |
Palgrave Macmillan |
Place of Publication |
Basingstoke |
Volume |
2014 |
Number |
4 |
Page Range |
20-26 |
Number of Pages |
7 |
ISSN-Digital |
2043-8869 |
Publisher DOI |
https://doi.org/10.1057/jittc.2013.9 |
Depositing User |
Michael Kunz
|
Date Deposited |
19 May 2014 14:20 |
Last Modified |
20 Jul 2022 17:20 |
URI: |
https://www.alexandria.unisg.ch/publications/231692 |