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Business Models in the Age of Pervasive Digitization. Thesis Proposal, ICIS Doctoral Consortium 2014
ISBN
978-0-615-15788-7
Type
conference paper
Date Issued
2014-12-14
Author(s)
Abstract
The increasing pervasiveness of digital technologies, also refered to as "Internet of Things" (IoT), offers a wealth of business model opportunities, which often involve an ecosystem of partners. In this context, companies are required to look at business models beyond a firm-centric lens and respond to changed dynamics. However, extant literature has not yet provided actionable approaches for business models for IoT-driven environments. Our research therefore addresses the need for a business model framework that captures the specifics of IoT-driven ecosystems. Applying an iterative design science research approach, the present paper describes (a) the methodology, (b) the requirements, (c) the design and (d) the evaluation of a business model framework that enables researchers and practitioners to visualize, analyze and design business models in the IoT context in a structured and actionable way. The identified dimensions in the framework include the value network of collaborating partners; sources of value creation; specifics benefits from collaboration. Evidence from action research and multiple case studies indicates that the framework is able to depict business models in IoT.
Language
English
Keywords
Internet of Things
IoT
Business Model
Product-Service Systems
Digital Ecosystem
Design Science Research
Value Networks
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems
Publisher
Association for Information Sytems
Publisher place
AIS Electronic Library (AISeL)
Event Title
35th International Conference on Information Systems (ICIS 2014)
Event Location
Auckland, New Zealand
Event Date
14.-17.12.2014
Subject(s)
Division(s)
Eprints ID
234086