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Middle Management's Role Clarity in Marketing Strategy Change: The Moderating Effect of Management Trainings
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Middle Management's Role Clarity in Marketing Strategy Change: The Moderating Effect of Management Trainings
Type
conference paper
Date Issued
2015-03-27
Author(s)
Oral, Cansu
Thaper, Carla
Herhausen, Dennis
Schögel, Marcus
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Event Title
44th European Marketing Academy (EMAC) Annual Conference
Event Location
Leuven, Belgium
Event Date
24.-27.05.2015
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106613
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
239961