A Cognitive Processes Analysis of Individuals' Use of Location-based Services

Item Type Conference or Workshop Item (Paper)
Abstract

The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals' decisions to use LBS. We focus on the cognitive processes involved in individual decision-making. Our research is based on two studies. First, we investigated the use of LBS through semi-structured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use.

Authors Lehrer, Christiane; Constantiou, Ioanna & Hess, Thomas
Editors Tuunainen, Virpi; Nandhakumar, Joe; Rossi, Matti & Soliman, W.
Language English
Keywords Smartphones, Location-based services, Use patterns, Behavioural decision-making
Subjects information management
Institute/School IWI - Institute of Information Management
HSG Classification contribution to scientific community
Refereed Yes
Date 10 June 2011
Publisher Aalto University, School of Economics
Place of Publication Helsinki
Page Range 244
Title of Book Proceedings of the 19th European Conference on Information Systems
Event Title 19th European Conference on Information Systems (ECIS) 2011
Event Location Helsinki, Finland
Event Dates 09.-11.06.2011
ISBN 978-952-60-3574-1
Official URL http://aisel.aisnet.org/ecis2011/244/
Depositing User Prof. Dr. Christiane Lehrer
Date Deposited 01 Jun 2015 18:38
Last Modified 20 Apr 2017 13:02
URI: https://www.alexandria.unisg.ch/publications/241361

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Lehrer, Christiane; Constantiou, Ioanna & Hess, Thomas: A Cognitive Processes Analysis of Individuals' Use of Location-based Services. 2011. - 19th European Conference on Information Systems (ECIS) 2011. - Helsinki, Finland.

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https://www.alexandria.unisg.ch/id/eprint/241361
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