Establishing a continuous corporate business model innovation process: Process antecedents

The concept of business model innovation has gained growing interest in the past years to cope with the demanding challenges of increasingly dynamic market environments and the advent of the network economy. While most research in the field has previously focused on analysis and design of business models, as well as taxonomies, there has been paucity in how to pursue this demanding endeavor systematically and on a continuous basis in a corporate environment. This paper focuses on the exploration of process antecedents. We use data from three firms from different industries to explore this question and identify five antecedents:(1) Sense of need of continuous business model innovation, (2) adoption of a common firm-wide 'language' to develop new business models, (3) process variation based on organizational characteristics and degree of business model innovation, (4) cross-firm facilitation of process and collaboration, and (5) culture of constructive dialogs across functions and business areas.