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The Information Display Board: A Milestone in Process Tracing
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The Information Display Board: A Milestone in Process Tracing
Series
Legends in consumer behavior
ISBN
978-93-515-0124-4
Type
book section
Date Issued
2015
Author(s)
Tomczak, Torsten
Heidig, Wibke
Editor(s)
Jagdish, N Sheth
Language
English
Keywords
Consumer Psychology
Cognitive Process Tracing Methods
Information Display Boards
Eye Tracking
Active Information Search
HSG Classification
contribution to scientific community
Refereed
No
Book title
Legendes in Consumer Behavior: Jacob Jacoby - Methods and Measures
Publisher
SAGE Publications India Pvt Ltd
Publisher place
Thousand Oaks
Volume
Vol. 8
Start page
230
End page
238
Pages
9
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/107545
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
245347